The economy has been held back while tussling with COVID-19. The COVID pandemic has ceased many facets of the Indian economy, and for years to come, we’ll be witnessing its ripple effects. A myriad of businesses that were reluctant to go online is now actively looking for digital marketing strategies to increase their revenue.
Localised Indian businesses are the ones who have suffered the most and have been propelled by the time to go digitally earnestly. People prefer home delivery services rather than stepping out themselves. The engagement of people on the internet has soared as they seek more information online.
The future of the human populace is in being Digital. From paid advertisements, engaging content to ethical SEO strategies and campaigns across countless social platforms have revolutionized conventional marketing tactics. The Marketers try to reach the customers where they spend most of their time- Online.
Pre COVID Scenario
The conventional marketing through newspapers, radios still exist but are not effective in reaching the vast majority of people. Before the COVID hit, Indian digital marketing was evolving. Trends of video marketing, influencer marketing, email marketing were in the offing.
Travelling was one of the most enjoyable hobbies of people. The transportation and aviation industries were at their peak pre-COVID time. Because of social distancing and travel restrictions, the transportation sector has seen a drastic downfall. Unavoidable personal travels can recover sooner and in a jiffy than leisure travels. Public travelling requires more time to come in demand and bounce back.
People had never been so dependent on Amazon, Flipkart, or Google meet to get through their day. Reaching out to your potential customers and struggling to be on the first page of Google was never that essential.
Customer’s Outlook
While in the pandemic, people were confirmed within their houses, spending an ample amount of time online. Because being online was the only thing that wasn’t and cannot be quarantined. When everyone is following social distancing, people are connecting themselves online. People search for everything on the internet- from food recipes to virtual online classes, music entertainment to web series, fashion shopping to household shopping- internet usage has been increased exponentially.
When people have limited their physical visits to shops, the traditional marketing trend of displaying hoardings and pamphlets starts fading. The emerging marketing trend is seen on the internet- Digital marketing.
How to adapt to the Revolution of Digital Marketing
To be in the limelight and to entice more eyeballs require a deep understanding of how digital marketing works.
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Transparency
People demand transparency from the brands. Hold enlightening webinars to show your brand’s transparency, build loyalty while hanging on to previous customers and enticing new ones. Assist and respect everyone’s work-from-home needs.
The more you bring your brand online, the more transparent it becomes, the more engaged customers it possesses and the more resilient it becomes.
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Personalization
Customers want to see the human element of your business. People love the brands that share their stories, are open to change and communicate humanly with them. Brands that give personal touch gain customer loyalty for a longer time.
The faster you reply to your customers’ queries, the more engaged they remain, and it earns you more brand loyalty.
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Integrated way
Marketing can’t exist in isolation. Brands that change with their customers’ needs and behaviour always remain ahead in the race. They need to evolve themselves with the technologies to get the maximum ROI.
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Invest in Ads
The presence of individuals on social media has skyrocketed in the past few months.
- Youtube alone has announced 300 million Indian users since May 2020. Want some more stunning numbers!
- Indian Facebook users have touched 325 million since January 2020- which is 43% of the entire Indian population.
- 80 million Indians have opened their account on Instagram.
- Indian users on Linkedin has touched 65 million since January 2020.
Investing in ads is an excellent practice to nudge customers that your brand is well and alive. Opt for new deals in ads that bring new customers to your brand while being within your budget.
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Go for advertising channels
PPC ads are in the trend. But instead of going for Google ads, Facebook ads, Instagram ads in one breadth would be worthless and unrewarding. Observe your potential and targeted audience by knocking around and focusing your PPC ads on that channel. Let’s say,
- If you have a fashion brand and want to fetch more eyes on your products, focus your ads on Instagram or Facebook.
- If you are in a business that provides hospitality services, focus on Google ads.
- If you have a more important result and technology-driven business, LinkedIn is the channel where your ads should focus.
Focus on these 5 points to have a thriving and successful business in the time of COVID-19. Have a firmed digital marketing strategy to beat your competitors and focus more on customers’ needs and behaviour. Your customers will drive your business to the next level no matter what strategy you work on.
The bottom line
The business should invest in or not invest in digital marketing- this isn’t the question at this stage. The query of this stage would be- What type and model of digital marketing should you opt-in? Every brand can relish the rewards of digital marketing, knowing their audience well and keeping them on priority.
Many businesses have expanded their reach and online visibility on the internet. Many have established themselves as authority. Brands that have carved their niche on social media relish the rewards when the world is ordering for their services from home.
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