Sheetal Lyall, a veteran in the designer and fashion industry with over 15 years of experience decided to launch her exclusive collections of designer wear on the internet. Already running a successful label kalpkaaya_by_sheetal, she was determined to explore the digital market and increase her reach and influence over fashion trends to a wider range of consumers. Her vision possessed a lot of potential to be successful in a competitive digital fashion market. Although very focused and clear in terms of what she had to achieve, there were some doubts and a bit of nervous energy as she had to explore the paths that were never walked before.
The time when she made her mind to hire our consulting services, both the parties having a similar mindset , to always win and succeed were on the way to create a bond made from creativity and ambition. Sheetal had in store a bag full of creative and artistic ideas and products, but that energy needed to be guided in the direction that led to profit and sales. Following the detailed analysis of the fashion world on the web, marketing and promotional strategies were crafted for Sheetal’s vision which she called unipink.in
Since collaborating, the first challenge was to make her presence known on the internet. We announced her arrival in style by putting on show her fantastic contribution to the fashion industry. You should be always represented by your values and principles in the market and Sheetal being an extremely creative individual needed to be represented by creativity. RG designs created a logo that was a symbol of the talent, creativity and uniqueness of unipink.in.We created a really artistic, simple and most important of them all customer oriented, which can be accessed and used to shop by almost any kind of consumer. Created by experienced professionals, the website was loaded by all the essential features that are needed to operate in the E-commerce trade. The launch of unipink.in displayed positive results, with a customer base starting to develop who really appreciate the creativity of unipink, and a strong sense of trust seems to be building for the brand unipink.